A Certified Google Partner Company India

As all we know that The Google Certification Program has been replaced by a new and improved experience for agencies and online advertising professionals—Google Partners.

On October 02, 2013, Google launched its new Google Partners program, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits.

Google Partners gives agencies access to free training, exclusive tools as well as the guidance and support you need to help your business clients succeed on Google. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools to maximize a client's return on their advertising investment.

After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying that the new certification “experience” on Google Partners will replace the Google Certification Program beginning November 13.

However, NEW STEP TECHNOLOGY Become a Google Partner. Google Partners are online marketing companies, trusted by Google. Though, NewStep Technology earned the Google Partners badge; The Google Partner badge means that Google trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.

We made a post recently explaining the dangers of unscrupulous SEO companies, or of companies claiming to practice SEO, but who don’t really understand it to the required level.

You don’t need to worry with New Step Technology. We are a Google Certified Partner Company India. This is the highest accolade that any search engine optimization business can achieve and we’re currently the few of them with this accreditation operating in India. To become a Google Partner company you have to adhere to the highest codes and standards in customer service, and have some of the best technicians in the business. So you can be sure of a trustworthy, reliable service of the highest quality.

From morning to night, we work to keep abreast of all the latest developments in the industry. From the latest “white-hat” (wholly legitimate) SEO techniques, to the new changes within Google’s Algorithm, we’re constantly updating our knowledge base. This dedication to staying in-the-know translates directly to our clients receiving the best possible services.

We are a Google Certified Partner, which means we have passed Google’s tests and carry a minimum monthly AdWords spend of $10,000 across our clients.

NewStep also in professional website design, mobile apps development and ecommerce solution. Our goal is to ensure your website and digital marketing campaigns are accurately being tracked using advanced innovative methods.

Get in touch: Google+, Facebook Partner Page, .com Website, .in Website, Official Facebook,

Is Google A Monopoly Or Do People Just Prefer It?

The Wall Street Journal ran an opinion piece from Nextag CEO Jeffrey Katz, calling Google a monopoly and slamming the company’s business practices. This is nothing new, of course. We see these types of complaints all the time, and various government bodies continue to give the company a hard look.

The European Commission has even given Google a July 2 deadline to come up with changes to its search results. A Google spokesperson told WebProNews, “We continue to work cooperatively with the European Commission.”

Do you think Google should be regulated? Let us know in the comments.

Google, apparently recognizing the huge audience Katz’ piece was likely to find, decided to address the article in a blog post, and dispute six of the claims he made. Google SVP, Engineering, Amit Singhal took on the argument.

“Let me be very clear: our unpaid, natural search results are never influenced by payment,” Singhal writes. “Our algorithms rank results based only on what the most relevant answers are for users — which might be a direct answer or a competitor’s website. Our ads and commercial experiences are clearly labeled and distinct from the unpaid results, and we recently announced new improvements to labeling of shopping results. This is in contrast to most comparison shopping sites, which receive payment from merchants but often don’t clearly label search results as being influenced by payment.”

“As we’ve said many times before, we built search to help users, not websites,” he writes. “We don’t make changes to our algorithms to hurt competitors. We make more than 500 changes a year (each one scientifically evaluated) in order to deliver the most useful results for our users – and we now publish a monthly list of algorithm improvements. Every one of those changes moves some websites up and some sites down in the rankings, but the most important thing is that users are happy with the results.”

“Our algorithms are always designed to give users the most relevant results — and sometimes the best result isn’t a website, but a map, a weather forecast, a fact, a quick answer, or specialized image, shopping, flight, or movie results. And that’s not just Google; Bing, Yahoo and other search engines do the same thing,” he continues.

“All major search engines — including Bing and Yahoo — long ago evolved beyond the simple ‘ten blue links,’ and we believe that our users are often best served by providing better answers directly in search results,” he adds. “And if users don’t like our results, they can try Bing, Yahoo, DuckDuckGo, or even Google Minus Google.”

In the WSJ piece, Katz wrote, “Google should grant all companies equal access to advertising opportunities regardless of whether they are considered a competitor.”

Interestingly enough, I saw a Microsoft ad while searching through my Gmail earlier today. I saw one again in the middle of writing this article, while viewing an email about Google.

Look what I get when I search “search engine” in Google:

Singhal addressed this part of Katz’ argument as well: “We don’t prohibit competitors from advertising on Google — in fact, many of our largest advertisers are also competitors. Our auction-based advertising system, which takes into account relevance and bids, is designed to provide a level playing field on which placement is not automatically awarded to the highest bidder.”

Source: http://www.webpronews.com/is-google-a-monopoly-or-do-people-just-prefer-it-2012-06

Google Penguin Update

After every major Google algorithm update comes the inevitable question, ‘How does this affect the SEO tactics I’m using?’ With Google scattering minor algorithm updates around the major Penguin update, this question becomes more difficult to decipher. Avoiding black hat tactics is the easy part, but what about the gray hat tactics that could lead to your website to being penalized? Many webmasters don’t realize the effects of these updates on their anchor text and linking strategy. If you’ve focused most of your effort on promoting exact match anchor text (your exact keyword phrase), you need to read this article and adjust your strategy immediately.

The demise of the exact match anchor text

Microsite Masters studied thousands of websites to determine if websites that saw decreases in their rankings after the Penguin update had a high percentage of exact match anchor text (target keywords you are trying to rank for in the search results) vs. websites with more diversified and ‘natural’ anchor texts (such as branded keywords, “click here” and other non-target keywords). The results, I’m afraid, were exactly as I had feared. Penalized websites used their target keywords for more than 65% of their anchor text for their inbound links. Note, this may have been a combination of both Penguin and other minor algorithm updates, rather than just Penguin alone.

On the other end of the spectrum, websites with more natural looking backlinks didn’t see decreases in their rankings.  While not explicitly mentioned by Matt Cutts, its apparent Google adjusted its rankings by discounting links it considered to be artificial.

Rise of the Diversified Links

Microsite Masters also found that websites with few inbound links from other websites in the same industry saw decreases in their rankings. This isn’t much of a surprise considering Google’s attitude towards rewarding high quality and relevant links. And in all fairness, creating a website with valuable content often attracts links from other quality websites within the same industry. Not only is this a good indicator of your website being relevant  to your target keyword, it obviously this is harder to manipulate than other link building methods.

How Should You Adjust Your Strategy

1. Evaluate your link profile. Open Site Explorer and ahrefs will help you identify low quality links for you to remove. You should perform this evaluation every month.

2. Make Natural anchor texts your new best friend. If most of the anchor text pointing to your website are exact match anchor text, then you’re walking on thin ice. Linking to the same URL in all your content will land you in hot water as well. You need to mix up your anchor text so you don’t have so many unnatural exact match anchor text links (aim for 30-40% max). Use your company or brand as the anchor text on your website. And I know you don’t want me saying this but “Read more” or “Click Here” need to make a more frequent appearance in your anchor text strategy to create organic looking links. To add some SEO value into these anchor text you can occasionally include additional details such as “Click here for more details on [description of product/product name/targeted keywords]”.

3. Use varied alt and title keyword attributes. Avoid editing your alt or title attributes with keywords that help with SEO but offer little explanation for the user. For example, you might have placed the same target keywords in all your alt or title attributes for images. Make sure they describe the image and don’t always include exact match target keywords. Instead of using ‘SEO Software’ for an image, I might use ‘Software To Help Increase Search Rankings”.

4. Avoid too many site-wide links. This includes having all pages on another domain link to one URL on your website or linking to another domain from every one of your website pages. Often these types of links are inserted into footers or sidebars and then forgotten by  Webmasters, so check to make sure you don’t have too many site-wide links or you will be penalized.   Simply target different URLs on your domain if you have already targeted the same URL many times.

5. Create valuable, fresh content for users not search engines. Yes, you’re drowning in warnings from every angle to create valuable content for users. But I’m also a firm believer in optimizing your content to be found by the search engines without being penalized for it. So here’s a simple strategy you can use to ensure your content helps promote your target keywords without getting you in hot water.

I recommend you make a list of all your target keywords and write 10-20 possible topics around related keywords or just one target keyword. For example, if one of my target keywords is “Twitter tools”, I could write a topic on the importance of engaging with Twitter followers. Then include a few lines about how Twitter tools can assist you with this task. Write at least 1 article per week, depending on your schedule so you always have fresh content. After your article is complete, appropriately optimize afterwards. Remember, search engines will detect unnatural content including unrelated anchor text and alt tags and too many hyperlinked target keywords.Only include your target keyword 2-3 times throughout the article and rotate between different sets of keywords (don’t always include the same 3 keywords in one article, mix it up so different sets of keywords appear in different articles) or even use just one target keyword at a time. Also, don’t just hyperlink your target keywords with your website URL, include links to other content the user may find useful such as previous related articles or studies conducted.

6. Now spread the love. Post the content on your own blog and submit for guest posting on related websites, ensuring the entire article only appears a few times across the Internet to avoid duplicate content violations. This is a great way (and possibly one of the last remaining ways) to create quality do-follow backlinks to your website from authoritative websites in your niche that don’t anger the Google gods (and you get greater exposure for your content!).

If you’re unsure if your article has been posted on other websites without your consent, check out Copyscape. Then submit a DMCA report through this Google page to request the content be removed.

Now continue to post snippets of your content and the relevant link on your social properties such as Facebook, Twitter, Digg and so on. As always, remember to post on your Google + profile to create more quality do-follow backlinks.

Keep in mind one of the minor updates for April was that there would be “No freshness boost for low-quality content. [launch codename “NoRot”, project codename “Freshness”] We have modified a classifier we use to promote fresh content to exclude fresh content identified as particularly low-quality.” So don’t upload new content to your website or blog if its of low quality, it won’t benefits you SEO-wise and might leave you penalized it will discourage visitors from returning to your website!

News Source: ApexPacific Blog

I’d say most, if not all website owners promoting their business online are guilty of using too many exact match anchor text. I personally don’t see why exact match anchor text are so offensive to Google as long as it remains relevant to the content. But this isn’t a democracy so I suggest you adjust your strategy or you can be sure that Google will come after you sooner or later.