How is your website doing?

I think everyone agrees that a business should have a website these days. So you hire a web development company to do it for you, but then what? Chances are that developers just develop.

Of course, the code needs to be valid and site conform to industry standards. But at the end of the day, the site is not an online business card, it should serve your customers better, bring new leads and business for you to follow up.

Do you know if your site is performing?

Gone are the days when websites proudly showcased a visitor counter. It is good to have visitors, but that is just the tip of the iceberg. There are a lot of questions, and the answers should point you in the right direction.

• Where do your visitors come from? Do they use mobile or desktop?
• What did they do on your site? Are they doing what you want them to do?
• If you are advertising online, is it bringing you results?

Having a website is the first step to serve your clients better online. Before that though, you need to establish the goals of having the website in the first place. Is the goal to offer general information about your products & services? Are you selling your products online? Perhaps you just want to give directions to clients on how to visit your physical shop?