Monday, 21 May 2012

Helpful Advice For Better Search Engine Optimization

 If you had a dollar for every service available on the market that says it can take your site to the top of the rankings in just a few weeks, you wouldn’t even need to be in web business. You’d be wealthy already. Stay away from those services and handle the SEO yourself. It’s not hard to do, especially if you just follow these SEO tips to get you started and help you to stay on track.
Add new content for search engines to index. When you are adding new content regularly, you are able to keep up with the search engines and get indexed more often. This will lead to a larger search engine ranking, while also giving your customers and prospects something new and fresh to read.
Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.
Frequently add new and relevant content to your site to optimize search engine results. Most search engines and indexing algorithms consider sites with frequent updates or new content to be more valuable than static sites. So, regularly adding robust and relevant content to your site improves your search engine ranking over time as the engines continue to pick up your site as offering new information.
You should aim to get the CEO of your company to blog in order to get the most out of search engine optimization. Having the CEO blog can be a powerful influence because this person is the main voice of the entire company. By having the CEO blog, your credibility will go through the roof, which will improve your search engine rankings.
Include an XML sitemap on your website to help search engines find every part of your website. Google offers a free sitemap creation tool, which will create a sitemap in a way that Google has an easy time reading. Don’t forget to update your sitemap often as it will change as you add and remove pages.
Don’t overwhelm visitors to your website with too much color or too many busy patterns. If you have a lot of text for people to read, just use a plain white or off-white background. Add touches of color as an accent, but don’t use a brightly colored, busy background that will leave your website visitors with eyestrain.
Even if your articles, topics or pages are about the same general subject, the titles and names should each be different and unique. Titles should never be too long, because each word in the title lessens the importance of the last. That makes the very first couple of words the most vital.
Organic SEO
Spend the money on a pay-per-click (PPC) advertising campaign. It’s often said you need to spend money to make money, and PPC is one of the necessary spends. Bid on keywords that are relevant to your industry. This technique can help position your website in the search engines, especially for terms where you may not currently hold the best organic ranking.
Remember to search engine optimize your articles before publishing them. By including keywords in the title and body of an article on your website, you can increase your website’s search engine results page rank. The higher your website’s page rank, the more targeted, organic visitors you will get to your website.
For the best SEO, be sure to use a domain name that contains your best target keywords. This will help people find you more easily and add to your organic search engine ratings as well as making you popular with search engine bots. Both your website title and your domain name should be keyword rich.
As you can see, SEO isn’t hard at all. It might all be Greek to you at this point, but given a little bit of time, the mystery will start to unravel and you will understand what it expected of you by the search engines, if you want your site found among the similar sites in your category.
Sponsored by: seo reseller, india seo company, expert seo, iphone application marketing, adwords ppc management
News Source: website optimisation

Google Penguin Update

After every major Google algorithm update comes the inevitable question, ‘How does this affect the SEO tactics I’m using?’ With Google scattering minor algorithm updates around the major Penguin update, this question becomes more difficult to decipher. Avoiding black hat tactics is the easy part, but what about the gray hat tactics that could lead to your website to being penalized? Many webmasters don’t realize the effects of these updates on their anchor text and linking strategy. If you’ve focused most of your effort on promoting exact match anchor text (your exact keyword phrase), you need to read this article and adjust your strategy immediately.
The demise of the exact match anchor text
Microsite Masters studied thousands of websites to determine if websites that saw decreases in their rankings after the Penguin update had a high percentage of exact match anchor text (target keywords you are trying to rank for in the search results) vs. websites with more diversified and ‘natural’ anchor texts (such as branded keywords, “click here” and other non-target keywords). The results, I’m afraid, were exactly as I had feared. Penalized websites used their target keywords for more than 65% of their anchor text for their inbound links. Note, this may have been a combination of both Penguin and other minor algorithm updates, rather than just Penguin alone.
Google Inbound Links And Anchor Text Match
On the other end of the spectrum, websites with more natural looking backlinks didn’t see decreases in their rankings.  While not explicitly mentioned by Matt Cutts, its apparent Google adjusted its rankings by discounting links it considered to be artificial.
Rise of the Diversified Links
Microsite Masters also found that websites with few inbound links from other websites in the same industry saw decreases in their rankings. This isn’t much of a surprise considering Google’s attitude towards rewarding high quality and relevant links. And in all fairness, creating a website with valuable content often attracts links from other quality websites within the same industry. Not only is this a good indicator of your website being relevant  to your target keyword, it obviously this is harder to manipulate than other link building methods.
How Should You Adjust Your Strategy
1. Evaluate your link profile. Open Site Explorer and ahrefs will help you identify low quality links for you to remove. You should perform this evaluation every month.
2. Make Natural anchor texts your new best friend. If most of the anchor text pointing to your website are exact match anchor text, then you’re walking on thin ice. Linking to the same URL in all your content will land you in hot water as well. You need to mix up your anchor text so you don’t have so many unnatural exact match anchor text links (aim for 30-40% max). Use your company or brand as the anchor text on your website. And I know you don’t want me saying this but “Read more” or “Click Here” need to make a more frequent appearance in your anchor text strategy to create organic looking links. To add some SEO value into these anchor text you can occasionally include additional details such as “Click here for more details on [description of product/product name/targeted keywords]”.
3. Use varied alt and title keyword attributes. Avoid editing your alt or title attributes with keywords that help with SEO but offer little explanation for the user. For example, you might have placed the same target keywords in all your alt or title attributes for images. Make sure they describe the image and don’t always include exact match target keywords. Instead of using ‘SEO Software’ for an image, I might use ‘Software To Help Increase Search Rankings”.
4. Avoid too many site-wide links. This includes having all pages on another domain link to one URL on your website or linking to another domain from every one of your website pages. Often these types of links are inserted into footers or sidebars and then forgotten by  Webmasters, so check to make sure you don’t have too many site-wide links or you will be penalized.   Simply target different URLs on your domain if you have already targeted the same URL many times.
5. Create valuable, fresh content for users not search engines. Yes, you’re drowning in warnings from every angle to create valuable content for users. But I’m also a firm believer in optimizing your content to be found by the search engines without being penalized for it. So here’s a simple strategy you can use to ensure your content helps promote your target keywords without getting you in hot water.
I recommend you make a list of all your target keywords and write 10-20 possible topics around related keywords or just one target keyword. For example, if one of my target keywords is “Twitter tools”, I could write a topic on the importance of engaging with Twitter followers. Then include a few lines about how Twitter tools can assist you with this task. Write at least 1 article per week, depending on your schedule so you always have fresh content. After your article is complete, appropriately optimize afterwards. Remember, search engines will detect unnatural content including unrelated anchor text and alt tags and too many hyperlinked target keywords.Only include your target keyword 2-3 times throughout the article and rotate between different sets of keywords (don’t always include the same 3 keywords in one article, mix it up so different sets of keywords appear in different articles) or even use just one target keyword at a time. Also, don’t just hyperlink your target keywords with your website URL, include links to other content the user may find useful such as previous related articles or studies conducted.
6. Now spread the love. Post the content on your own blog and submit for guest posting on related websites, ensuring the entire article only appears a few times across the Internet to avoid duplicate content violations. This is a great way (and possibly one of the last remaining ways) to create quality do-follow backlinks to your website from authoritative websites in your niche that don’t anger the Google gods (and you get greater exposure for your content!).
If you’re unsure if your article has been posted on other websites without your consent, check out Copyscape. Then submit a DMCA report through this Google page to request the content be removed.
Now continue to post snippets of your content and the relevant link on your social properties such as Facebook, Twitter, Digg and so on. As always, remember to post on your Google + profile to create more quality do-follow backlinks.
Keep in mind one of the minor updates for April was that there would be “No freshness boost for low-quality content. [launch codename “NoRot”, project codename “Freshness”] We have modified a classifier we use to promote fresh content to exclude fresh content identified as particularly low-quality.” So don’t upload new content to your website or blog if its of low quality, it won’t benefits you SEO-wise and might leave you penalized it will discourage visitors from returning to your website!
News Source: ApexPacific Blog
I’d say most, if not all website owners promoting their business online are guilty of using too many exact match anchor text. I personally don’t see why exact match anchor text are so offensive to Google as long as it remains relevant to the content. But this isn’t a democracy so I suggest you adjust your strategy or you can be sure that Google will come after you sooner or later.

Sunday, 6 May 2012

Top Seo Tips And Techniques

1. SEO-Friendly URL:
To start with, generate an online site that holds the attention of the visitors, ensuring the URL of your web-site is SEO-friendly. You need to make use of proper keywords in the URL, since that helps an online site in getting more visibility. Aside from this, be definite your site has a user-friendly interface, appealing to attract visitors.
If you are beginning an online business, make definite you know the basics of the web promotion skills. You can seldom expect your business to reach new limits without employing a number of the SEO (Search engine Optimization) techniques. SEO tips & techniques are inevitable for every online web-site that desires to improve its visibility & page rating in search engines. Following are a few most useful SEO techniques, used by site owners around the globe, to improve their sites visibility & drive traffic to their web-site.
2.  Informative Content:
Providing informative content, on your web-site, is of the top SEO tips that can serve to be a make or break step for the success of your online business. Your web-site can seldom drive traffic, if it is lacking informative content. However, it ought to not only be informative, but an optimized content. Be definite using proper keywords that look natural with appropriate density. Always insert them strategically than spreading them randomly. You can hire an SEO specialist for keyword research, but, in case, you have a tight budget, you can take a small help from word tracker or AdWords Keyword Gizmo.
3.  PPC Account & Affiliate Reseller Program:
Go for a PPC account, in the event you are serious in improving your sites visibility & getting the most out of SEO tips. PPC is all about paying only when somebody clicks on your adverts. You ought to also seriously think about about affiliate reseller program, as that is also among a number of the most useful SEO techniques, used by lots of site owners.
4.  Link Building For The web-site:
Getting backlinks for your site is a vital SEO tip that can take your web-site & online business to a brand spanking new level. The simplest way to get backlinks is by writing informative articles & submitting them on various news story directories. You can also generate backlinks by posting useful comments on blogs & forums, ensuring the blogs & forums are relevant to your site; & the comments you post, somehow, add value to the original post than spamming, by giving your sites URL all along.

Keep the Boss Happy: 8 Rules

8 Things Great Bosses Demand from Employees

Here are the rules for keeping your boss happy:

1. Be true to your word.

Your boss wants to trust you. Really.  Therefore, whenever you accept an assignment, follow through religiously, even fanatically. Do what you say you're going to do. Never overcommit, and avoid hedging your bets with vague statements like "I'll try" and "maybe." Instead, make your word carry real weight.

2. No surprises, ever.

The secret fear of every boss is that employees are screwing up but are not saying anything about it.  So even if you're afraid some bad news might upset your boss, make sure he's informed. Note: If your boss consistently "shoots the messenger," you can ignore this rule–because his behavior shows he doesn't really want to be in the know.

3. Be prepared on the details.

Your boss wants to believe you're competent and on top of things.  That's why she sometimes picks an aspect of your job and begins randomly asking penetrating questions. Therefore, whenever you're meeting with the boss, have the details ready so you can answer these queries with grace and aplomb.

4. Take your job seriously.

Bosses appreciate individuals who truly care about what they do and willing to take the time to achieve a deep understanding of their craft. Bosses need people who have unique expertise. You don't have to be a pro at everything, but you should definitely have a specific area of knowledge that your boss values.

5. Have your boss's back.

When you see your boss about to make a foolish decision, it's your responsibility to attempt to convince him to make a different one. Make your best case, and express yourself clearly. However, once the decision is actually made, do your best to make it work–regardless of whether you think it was the right one.

6. Provide solutions, not complaints.

Complainers are the bane of your boss's existence. Nothing is more irritating or more boring than listening to somebody kvetch about things that they're not willing to change.  So never bring up a problem unless you've got a solution to propose–or are willing to take the advice the boss gives you.

7. Communicate in plain language.

Bosses are busy people and have neither the time nor the inclination to wade through piles of biz-blab, jargon and weasel words. When dealing with your boss, speak and write in short sentences, use the fewest words possible to make a point, and make that point clear and easily understandable.

8. Know your real job.

Regardless of what it says on your job description, your real job is to make your boss successful. There are no exceptions to this rule. None.
And, by the way: Your boss's real job is to make you more successful. The reversal of these priorities is the source of almost all organizational problems.
Original Author: Geoffrey James